When someone lands on your webpage, they only take five seconds to figure out if they want to stay. If your site doesn’t make it clear what you do, chances are visitors will bounce away.
While this is true, you can prevent these issues by improving your web design. The right web design with the right features can encourage people to stick around and learn more about what you do and offer. Keep reading to learn some practical tips to improve your site’s web design.
Create a Plan
Once you know your site needs improvements, you have to work backward to create a plan that details how you will attack them. A good first step is to map out the customer journey. This starts when someone lands on your page and ends when they become a customer.
When you are tracing this journey, be sure to consider what pages the person would view and what content they will read. You also have to consider what content is most likely to convert. When you understand this, you will be able to design a site that nurtures your leads through your sales funnel.
Remember, your audience has a concise attention span. Because of this, you must make sure your user knows what they are viewing and what they will learn while on your page. You must also eliminate any distractions from this purpose.
To do this, you have to have consistent brand guidelines to follow. This includes things like your logo, iconography, imagery, colors, font styles, and similar page elements. If the information and look of your web page are not consistent with your other brand presences, it can confuse potential customers and cause them not to convert.
Make sure you avoid adding too many interactions or animations on the page, too. After all, these are distracting and will keep people from understanding what the page is really about.
Provide Social Proof
Social proof is one of the best ways to get someone browsing your site to convert and become a customer. By adding reviews from real people, your product or service will seem more appealing to a new buyer.
If you want to improve your site’s web design, begin with the tips here. This will help ensure you achieve the desired results and that your page brings in new customers while keeping old ones. Don’t underestimate the power of a well-designed page, and it will help your business grow and thrive.